5 Tools for Data-Driven Design - Released!

I’m really excited to announce that I am now a published writer. Last month, 5 Tools for Data-Driven Design was released on the Amazon Kindle store and available via paperback as well. Check out my book here.

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In terms of Data-Driven Design, I have been learning a lot about useful testing tools at Google. Youtube videos have been super helpful in guiding me through using Google Optimize.

Starting @ Google: Noogler Orientation in MTV

Just started at Google on Monday with a bang! Hopped on a plane from a vacation in Italy to Newark to Mountain View, where I did my Noogler training.

Day 1:
I was really impressed how smoothly and quickly all of us up and ready. Google was ready for us and we were ready to hit the ground running. The rest of the day revolved around the usual forms and processes and an introduction to Google.

After we finished Day 1, I hopped on the cross campus bus to the Googleplex to sightsee. I saw the T-Rex and volleyball courts from The Internship, but also really enjoyed the Android Sculpture Shop. Because I’m based in NYC and my fam is in TX (and really wanted swag), I hopped into a food area to order family Google gear sent directly to home.


Day 2:
The day started off super early with a ton of onboarding information. Most of the day was spent on talking about Google’s culture, diversity, and inclusion. I really enjoyed the focus on culture and the small details, showing a lot of thought and effort Google put into having each of us at orientation. To me, I felt that Google really does care about its employees.

At lunch, we sat with people in our groups. I met a lot of interesting, authentic people of all sorts of roles from the LA office, MTV, Sunnyvale, San Francisco who would work on Ads/Adwords with me. I found everyone to be genuinely nice, curious, and like I had found my tribe!

At the end of the day, we all got our graduation caps. They are awesome little hats with propellers that say “Noogler” on them…and we tossed them!

To celebrate, I hopped on the Google bus into the city and got off at Haight to try out the transportation. It took a little more than an hour, but the buses were very spacious, cool, and I slept most of the way. I celebrated the end of Noogler with friends at Hawker Fare in the Mission district in SF.

I am so excited to be part of Google..such a great group of people in a relevant place with such amazing culture making real impacts on peoples’ lives!


First Year of Parsons MS SDM - Review

Just wrapped up my first year of SDM at Parsons!

Here are a few of my thoughts about my second semester

Design Leadership and Innovation:
Overall, I liked Keith Venkitswaren as a professor a lot. Keith is empathetic, funny, engaging, and able to keep the class talking because he is a strong facilitator. This class was very reflective and allowed me to identify strengths and weaknesses —and focus on what I am good at.

My strengths are writing, strategy, brainstorming, analysis, and synthesizing. I’m pretty good at research and getting data-driven insights — both qualitative and quantitative.

This was a crazier class. A lot of Studio was focused on brainstorming and the “storm” of creativity. Our final output product was a print guidebook for collaboration spaces for new incoming students. While this product was visually pleasing, I wish that there had been more process —method to the madness. Perhaps because I’m so data-focused, it was hard for me to understand and engage with an idea that had no clear Objectives or Key Results (and we did not really create them). Without a clear roadmap or idea what success, I was unsure how to proceed towards our goal(?). Maybe I will gain more clarity next year.

End of 1st year has been really eventful. Next year, I am taking Research Methods with Jerome Goh from IDEO and a Facilitation Lab with Mark Lipton.

I’d love to share all the other great things happening, but that will be in the next blog :)

Creative Pursuits: Parsons Exhibition, First Gallery Show, Stand Up, My Zine

It’s been a crazy few weeks for me. I’ll give a short quick recap:

I was honored at the Parsons Gala for my comics and ‘Zine about cultural mixing, growing up Singaporean-American. Here’s a picture from the gala.


Had a chance to be a part of the Emerging Artists Group Show at Greenpoint Gallery on 5/4/19. Showed a few of my new illustrations there!


Performed my first Stand-Up Show at Caroline’s! This was crazy, but I really enjoyed it. Missed out but wanna see me perform? I’ll be at UCB in July.

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My ‘Zine: Merlion was accepted by the Toronto Zine Library and the face of the 2nd Asian Zine Fair in Toronto…really honored that my passion project has traveled so far…internationally!


Noun Project Iconathon @ SVA

What’s an Iconathon? It’s a hackathon where designers create icons. Noun Project and SVA hosted an Iconathon to redefine icons that communicate “boss” and “entrepreneur” and I had the chance to work with an amazing team of designers to create some fun icons.

My dream has always been able to create new emojis in an emoji lab, and the Iconathon was an exciting, safe space for me to explore what this might be like. Some of my team members are visual designers by day —and great people to learn icon-making skills from.

Our Icon Making Process:
1) Diverge: Each teammate sketched out different ideas of our prompt (for example: “gamer”)


2) Affinity: We identified areas we liked on each other’s sketches

3) Converge: Each team member started sketching more focused ideas of what they liked.

4) Crit: All the teams put their drawings up on the wall.

5) Converge: We voted! Icons with the most vote would be vectorized and created by Noun Project for their collection.

What happened? My team’s “Gamer” Icon got a love of love. It might become part of Noun Project’s female icon collection —keep an eye out!