ux design

Conversions Summit 2019 in NYC

Had a great time at Conversions Summit 2019 in NYC! This is the first time Conversions has been hosted in the Americas, and I was excited to learn a lot and volunteer for the summit.

The day before the summit, I was on swag bag duty…so I got a chance to see the calm before the storm. The team had been planning this summit for months, so there was a lot of energy in the air…excitement for everything to come together!

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The morning of Day 1, I headed straight to the office at 8AM. We set up signs and got ready to direct our invited guests to different areas. All the volunteers were Google employees who had day jobs in UX, Engineering, or Ads — we all got a great opportunity to chat with other marketing funnel experts we had worked with and learn from Sephora and Spotify’s experts!

Day 2 included breakout sessions involving Performance and Speed, A/B Testing, and Design Sprints. I had the chance to sit in on Performance and Speed —and afterwards offer UX expertise on mobile sites.

This was my first Conversions Summit and I really enjoyed getting to know other Googlers Europe and Asia, who came in to support our summit. Getting facetime with people who’s names I had only seen on emails from Sydney was very valuable to me.

Also, it was exciting to chat with new marketing friends from different industries that had flown in across the country. As a UX Designer, I’d only tangentially worked with marketing in the past but Conversions was an avenue for me to have conversations to bridge the gap and find partners between UX and marketing!

I’d highly recommend attending a Conversions summit if you get the chance to!

Happy International Women's Day!

For International Women’s Day, I attended the Women in Industry event at General Assembly in NYC. Strong female leaders from Disney, Uber, Nike, and Dow Jones came out to represent and speak up about the importance of leading with inclusion.

Here’s a full house at General Assembly for International Women’s Day!

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It was also 2 of my classmates from Parsons’ Birthdays. So we took a Parsons Women in Design photo to celebrate the birthdays. Classmates from Colombia, Peru, India, Taiwan, and China all came out —and I was one of the few Americans.

I’m hoping to create a platform for voices of classmates at my Parsons Masters of Strategic Design program to talk about their life experiences, stories, design, and what drew them to Parsons in the new future. Look forward to my attempt to define inclusion and diversity at Parsons through new media coming soon!

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Adobe Max 2018 - My Speaking Experience

Adobe gave me and my partner, Sharon Rajkumar, the honor of speaking at a session at Adobe Max. Our session was highly interactive, with audience participation, a fun break, scenarios, and a timer as a prize. Over 100 people signed up for our session — and it was an exciting experience.

PROS:

Overall, we had a very well sync-ed presentation. We swapped off well and had interesting scenarios. The adrenaline gave us the extra burst of energy to do our best run. Initially, we provided the audience with post-its to provide us feedback with, and the audience was engaged, and provided us a lot of great positive reinforcement and support.

GROWS:

I always like to look for areas of improvement for my next round. It was a big presentation, so nervousness was a factor — definitely more practice and speaking in front of larger would be a benefit.

Also, we both synced on similar styles because our theme was women supporting women. Next time, I would make sure we differentiated our styles to play foils/contrast. We tried a foil dynamic in future meetings about our idea and it worked very well, so I would adapt this into future presentations. Part of styles is authenticity — being comfortable in your own skin. Next time, I plan to wear black or jeans. Projecting an image is great, and I hate to sound cliched, but being yourself is much better.

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