Parsons MS Strategic Design + Management Year 2, Fall 2019 Kickoff!

Hope you all had a great Labor Day weekend! I’m getting back into the swing of things with school right now. Work has been great — onboarding to my team is going very smoothly and I am really enjoying my day-to-day and find my projects interesting and challenging.

At night, I’m taking Design Research, Regulatory and Ethics, and Organizational Behavior. So far, I’ve been managing my time pretty well and trying to put myself first. I really appreciate Jerome Goh for putting in extra time to meet with me for Design Research each week because I can’t make the class time on Sunday.

Tomorrow is my first meeting with my Regulatory and Ethics class. I’ve known most of the students from my online courses last year in New Economies —I see Caitlin, Guillaume, and Kayla pop up —so it’s great to see familiar faces.

Organizational Behavior has been the most interesting class for me. I’m auditing the class through The New School and my professor is a management anarchist. While that seems like it may not make sense, the class offers me a really interesting perspective, completely different from the Libertarian values I grew up thinking I had. My classmates are also from The New School rather than Parsons, so I appreciate the diversity in thinking and ideas!

Excited to kick off the semester because Fall is my favorite season! I’m also doing Yoga Teacher Training on the weekends at Y7 in NYC and writing for Hexagon this fall.

Check out my first post for Hexagon in my series Even Penguins Test: Data Driven Design!

My First Google Design Sprint - LA 2019

Yesterday, I had the opportunity to help facilitate my first Design Sprint at Google! The event was for outsiders and we worked with some of the best marketing and design minds in California.

The Design Sprint format was pretty standard, but we compressed it all into a day. In the morning session, Googlers gave lightning talks. Below are some pictures I took of Indre, who spoke about Accessibility in UX; and Phil, who gave a broader overview of Mobile Web.

Here’s Indre presenting on Accessibility!

Here’s Indre presenting on Accessibility!

And Phil, who kept the audience at attention during his Mobile Web presentation.

And Phil, who kept the audience at attention during his Mobile Web presentation.

In the afternoon, I also presented in a breakout session on A/B Testing best practices, and hope to get photos to share soon.

At the end of the sprint, we gathered teams into smaller groups to share their learnings. Here, the team shared their prototype they designed on mobile! That was pretty impressive, and I’m hoping that they implement what they designed and learned from the Sprint.

Check in for any updates for the next Design Sprint coming up…fall is a busy time and things are about to get into full swing!

Conversions Summit 2019 in NYC

Had a great time at Conversions Summit 2019 in NYC! This is the first time Conversions has been hosted in the Americas, and I was excited to learn a lot and volunteer for the summit.

The day before the summit, I was on swag bag duty…so I got a chance to see the calm before the storm. The team had been planning this summit for months, so there was a lot of energy in the air…excitement for everything to come together!


The morning of Day 1, I headed straight to the office at 8AM. We set up signs and got ready to direct our invited guests to different areas. All the volunteers were Google employees who had day jobs in UX, Engineering, or Ads — we all got a great opportunity to chat with other marketing funnel experts we had worked with and learn from Sephora and Spotify’s experts!

Day 2 included breakout sessions involving Performance and Speed, A/B Testing, and Design Sprints. I had the chance to sit in on Performance and Speed —and afterwards offer UX expertise on mobile sites.

This was my first Conversions Summit and I really enjoyed getting to know other Googlers Europe and Asia, who came in to support our summit. Getting facetime with people who’s names I had only seen on emails from Sydney was very valuable to me.

Also, it was exciting to chat with new marketing friends from different industries that had flown in across the country. As a UX Designer, I’d only tangentially worked with marketing in the past but Conversions was an avenue for me to have conversations to bridge the gap and find partners between UX and marketing!

I’d highly recommend attending a Conversions summit if you get the chance to!

Orientation Part 2 - Back to MTV

I’ve had a great time onboarding to Google and learning about my new role. This week, I’m back in Mountain View for my divisional training. It’s been pretty exciting to meet all the new folks and reconnect with old friends…someone on my partner team who went to high school with me in Texas 15 years ago! What a small world.

Here are some photos from Orientation Part 2! Today is only Day 1 of 3. It’s a marathon, not a sprint!

Some of the fun swag!

Some of the fun swag!

5 Tools for Data-Driven Design - Released!

I’m really excited to announce that I am now a published writer. Last month, 5 Tools for Data-Driven Design was released on the Amazon Kindle store and available via paperback as well. Check out my book here.

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In terms of Data-Driven Design, I have been learning a lot about useful testing tools at Google. Youtube videos have been super helpful in guiding me through using Google Optimize.